Advertising Cans
What makes an effective advert?

Teacher Briefing

Within this unit children investigate the world of advertising and begin to appreciate the power that advertising has on the ability to sell a product. Advertising is an essential part of selling your products and informs consumers about the variety and choice of products available.

By studying a range of advertising media, the children learn about some of the strategies used to sell products and persuade us to buy. This work provides an ideal opportunity for the development of persuasive writing in a real and authentic context. This work culminates in the development of adverts for a specific product.

By understanding the different strategies used by manufacturers, children can be encouraged to develop a more critical awareness of the persuasive power of adverts.